not a joke: I know of a game studio that at one point had its mgmt trying to rebrand and introduced this by endlessly talking about "Sticky Viral Fun"
@Concerned_Catgirl I was there for the event and the CEO kept saying those words on stage and the audience had increasing amounts of trouble stifling their laughter
@theoutrider @Concerned_Catgirl It's extra funny because I can totally see how he would arrive at that phrase in perfect innocence.
@tobascodagama @Concerned_Catgirl he got most of the way through his speech before catching on and, whenever he got to another mention, pausing eeeeever so slightly and rephrasing