@catalina mercifully, no

we have whole psycheque here, and it's only for the 1%'ers (located in the Mink Mile)

no, loblaws is a major canadian grocery company with lots of regional/provincial supermarket brands (here in its home base, it's Loblaws and No Frills, but others areas include Zehr's Provigo, and so on), but they make a lot of their own food products under the brand name 'president's choice', which is usually less spendy than on-brand stuff and is also superior in quality and flavour and variety nearly always

exciting huh