It's remarkable the degree to which the Popular  Mechanics piece on #Mastodon misses the point.

Brand confusion/name squatting can be serious problems--IF you're using the platform as a serious marketing tool.

Most of us are here precisely because we were sick of being on a platform that was a serious marketing tool. So maybe the lack of professional tools to promote and protect your brand are mostly a feature (and I say that as an IP lawyer who kinda takes brands seriously).