This article is totally ridiculous but I love this ridiculous graf:

"But for millennials, snobbery isn’t quite as appealing as it once was. Or, more precisely, snobbery has to be hidden and camouflaged as something else, like an Instagram post from your Iceland spelunking adventure or a lament about how hard it is to find a charging station near Burning Man for your electric sports car."

https://mobile.nytimes.com/2017/04/14/business/american-express-chase-sapphire-reserve.html