there's a point where marketing stops being about the product (and the reasons you should buy it) and just become meaningless yet carefully researched and constructed postmodern fever dreams that exist for no reason beyond building familiarity by frequently reminding you of the brand

Wendy's doesn't put money into marketing because someone may not know they sell food. they do it so you absent-mindedly pull into Wendy's for lunch cause you remembered that time their mascot dunked on Arby's