Every third person on campus has a winter coat with a "Canada Goose Arctic Exploration" seal, and I keep forgetting to Google it to see what all the fuss is about, so empirically it is a very potent antimemetic sigil
At this point I kinda want to never Google it, just to preserve this much more interesting thing I've concocted
@cryptovexillologist I see people wearing them here in London, where the temperature rarely gets lower than about -2 Centigrade.