Plushes themselves are a form of magic. Stuffing and threads forming something endearing (or, in some cases, terrifying).
An image put on basic material, and then that material can form a plush, and that plush can form an obvious thing different than other things, a toy to children.
And that toy can adopt a name.
And maybe a child, like myself, once wished so hard their wolf plush was alive.
That even today they write stories (or intend to, sometime) about a plush that becomes a real guardian.
All from threads and stuffing.