@Nerdcoresteve being in school for game art for 4 years, plus a really messed up mobile and social gaming class directed by a former sony producer that i was in, really lay out why in fact phone games should be crap, from a financial perspective. the game doesn't need to be good, it needs to to use invasive marketing psychology to motivate people with breadcrumb incentives into making many small purchases. a game doesn't need to be all that great to hook people in this manner, it just has to give people an urge to play it in one way or another.